Every year, lakhs of youths across India aspire to clear Government exams to serve their motherland and secure a stable employment for themselves. But due to the increased marketing campaigns by Coaching centers, many times youths find it difficult to find accurate information.
Sumit wanted to help those ambitious youths find relevant and exact info along with additional resources they might need. And then began, the emergence of SEJ, a blog that saved valuable time for millions of aspirants.
Born and raised in a typical middle-class household; Sumit understood the needs and limitations of these youths who wished to have a secure job to keep their family happy. His empathetic outlook helped him build a platform to help such youths.
Belonging to a small engineering college near Mumbai, Sumit realized the impact of this problem when his roommates started getting anxiety attacks due to the overwhelming amount of content available on internet related to various kinds of government entrance tests; which they has to consume in order to get to the specifics which they aimed to apply for. This awoke him to this emerging problem of "information overload".
Understanding the Problem of Government Exam Aspirants
Firstly, Sumit did a thorough market research by browsing through the internet along with many of his friends. They enlisted and tried to find relevant info across various web browsers related to government exam details (syllabus, dates, scope, payscale etc) whilst noting down the time it took them to find the info. After a month of research, the statistics they found were alarming; depicting an average of 15 minutes to find even intricate details such as dates and mode of exam. This hit them like a thunderbolt.
Finding the Solution
The simplest solution to this information overload was to create a high-performing platform with concise info on all exams and ensure that it's SEO was well maintained throughout the years. But as Sumit thought about it; he realized that executing this plan would take a skilled team with diverse skills such as Digital Marketing, Content Writing, Graphic Designing and many others. However, he didn't lose hope and continued making his plan to launch the platform to help millions of youths: sarkariexamjankari.in
Joining Hands with Fellow Hostellers
When he completed making his action plan, Sumit listed down the skillsets he would need to build and launch the platform. Then he while eating his lunch that day, he had an astonishing idea! Why not involve his collegemates who lived in the hostels nearby and turn their library into their office?
So Sumit went ahead and discussed his plan with many potential and ambitious students of his batch and his junior batches. That's how he formed his dream team when four of his fellow hostellers joined hands with him to shape his dream. And lo! The team bent their backs and started working day and night!
After three months of sleepless nights and backs aching from sitting straight on laptops for 12+ hours daily; Sumit and his friends launched www.sarkariexamjankari.in in Jan of 2024. The tears of joy they had in their eyes as they saw various visitors drop thank you notes on their website was the most satisfying moment for them!
1:1 Workshop with SK A&G on ROI
Even though everything was ready, Sumit's team realized that their revenue streams were missing. Helping the world be a better place was one thing; but surviving in this competitive marketplace was another. That's when they met Digvijay, our Impact Leader in Mumbai (a Senior of their batch) who coordinated with them and helped them understand what SK A&G could do for them. Digvijay talked directly with our CEO's desk and scheduled a Workshop to help turn the blogging platform into a profitable enterprise.
SK A&G hosted a one-on-one Workshop on a sunny afternoon in October for the entire Founding Team of sarkarinaukrijankari.in wherein we discussed their business model and advised them on fundraising, investments, sales and revenue generation modes. We didn't just provide them with consultation but also helped them convert their social enterprise into a profitable venture.
Do you want to increase your business's revenues just like Sumit did? What are you waiting for?
Register for our Student Entrepreneurs Bootcamp here and win the golden opportunity to grow your business into an upcoming Unicorn!
Comments