Payswiff: The Omnichannel Payments Pioneer
- Riddhi Agnihotri
- Jul 23
- 2 min read
How a Hyderabad startup became the merchant's best friend across 10 countries
In 2013, when mobile payments were still a novelty, Payswiff Technologies saw the future: merchants wouldn't just need payment acceptance—they'd need a complete business ecosystem. Today, this Hyderabad-based fintech serves over 300,000 merchants across 500+ cities and 10 countries, proving that vision right.
As a Cholamandalam subsidiary and part of the Murugappa Group, Payswiff had the backing to think big. But their real innovation wasn't in funding—it was in understanding that successful merchants need more than just payment processing. They need insights, analytics, and seamless integration across all sales channels.
Payswiff's Unified Approach
Payswiff's platform unifies in-store, mobile, and online payments through solutions like Tatkaal-POS™ and Insta-POS™. But the real value comes from their data-led dashboards that help merchants track performance, understand customers, and access embedded credit when they need to grow.
Their partnerships with 50+ banks and integration with top fintech players created a ecosystem where merchants could access everything from payment acceptance to business loans through a single platform. This comprehensive approach earned them recognition as a Visa Everywhere Initiative 2020 winner and regular inclusion among India's top 50 fintechs.
Global Ambitions
With India's fintech market projected to reach $990 billion by 2032, Payswiff is positioning itself as more than just a payments company. They're building the infrastructure that will power India's digital commerce future, one merchant at a time.
Their success across 10 countries proves that when you solve real merchant pain points with speedy activation, multi-channel acceptance, and actionable insights, geography becomes just another scaling opportunity.
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