ProcMart: Building India's B2B Procurement Giant
- Riddhi Agnihotri
- Jul 23
- 2 min read
Introduction to ProcMart
From fragmented sourcing to full-stack procurement, ProcMart is streamlining how Indian enterprises manage their supply chains.
Introduction to ProcMart
In 2015, B2B procurement in India was a nightmare. Companies spent weeks sourcing supplies across fragmented vendor networks, juggling multiple relationships and inconsistent quality. Anish Popli, Pratik Potnis, and Saheel Joshi saw this inefficiency as opportunity and envisioned a single platform where businesses could access everything they needed with enterprise-grade reliability.
The Digital Transformation
ProcMart's founders didn't just create another B2B website—they built comprehensive procurement infrastructure. Their platform now manages 300,000+ SKUs from 4,000+ suppliers across 25+ industries, serving automotive, oil & gas, healthcare, and FMCG sectors. This isn't just product aggregation; it's market consolidation at scale.
The key insight was understanding that procurement isn't just about buying—it's about discovery, vendor management, compliance, and analytics. ProcMart built full-stack solutions for each stage.
ProcMart's Explosive Growth
The numbers tell ProcMart's remarkable story. Revenue exploded from ₹208 crores in FY23 to ₹625 crores in FY24—a 200% jump that signals massive market acceptance. This growth attracted serious investor attention, leading to a $30 million Series B funding round in April 2024 from Fundamentum, IndiaMART, and Edelweiss.
Beyond the Marketplace
ProcMart's recent acquisition of an Aurangabad facility for corrugated packaging reveals sophisticated strategic thinking. Rather than just being a marketplace, they're building vertical integration to control quality, margins, and customer experience. This manufacturing capability reduces dependencies while creating new revenue streams.
With fulfillment centers across seven major cities, ProcMart has built nationwide procurement infrastructure. Their expansion into Malaysia, Indonesia, and Vietnam, with future plans for African markets, positions them as a potential global B2B procurement network.
The Bigger Impact
ProcMart represents the digital transformation of Indian B2B commerce. They've proven that traditional procurement inefficiencies can be solved through technology, creating value for both buyers and suppliers. Their success shows that Indian startups can build global-scale businesses by deeply understanding local market problems and creating systematic solutions.
Their story proves that behind every successful business, there's an efficient procurement system. ProcMart is building that system for the next generation of Indian and global enterprises.
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