Saera Electric Auto: Manufacturer of electric auto rickshaws and scooters
- Manisha Luhach
- 1 day ago
- 3 min read
Introduction to Saera Electric Auto
In this era of sustainability and innovation, Saera Electric Auto founded by Nitin Kapoor and Mansi Kapoor in the year 2011, with its motto “Innovation in Motion” has been increasingly concerned with manufacturing e rickshaw and has even expanded its operations to electric two wheelers also. Saera was one of the first movers in this industry and hence were able to successfully secure their position in the market.
Moving to e vehicles is seen as a necessity nowadays as we are continuously facing various environmental issues like pollution, global warming and climate change. With this thing in mind, Nitin and Mansi Kapoor started this journey which is not only for business and profits but also caters to the environmental needs. This also shows their dedication towards finding solutions to various environmental issues.
Key Offerings and their impact
Saera Electric Auto is an ISO certified company which was the first to introduce e-rickshaws in India. “Mayuri” is their popular e- rickshaw brand. Also, they introduced the Yogo bikes brand for electric two wheelers. Various offerings by Saera Electric Auto to the industry are:
Mayuri e rickshaws: It is a famous brand for e rickshaws in the e vehicle industry. Under this brand name they are providing various categories of e rickshaws like Mayuri Star, Mayuri dustbin cart, Mayuri autoshape, Mayuri e cart loader and many more.
Yogo Bikes: Yogo Bike E Smart, Yogo Bike Trendy and Yogo Bike Smart are the key products under the category of electric two wheelers.
Saera golf cart: This is their new initiative where they are providing an e golf cart seater thereby diversifying their operations into new areas.
Statistics that matter
Saera Electric Auto has manufacturing capacity of more than 60,000 vehicles for three wheelers and 2,00,000 manufacturing capacity for two wheelers. It has 500+ employees and 300+ dealer network. It has generated Rs. 350+ crore annual revenue in FY23.
Challenges and growth prospects
Saera Electric Auto Pvt Ltd belongs to the famous Satra Group of Companies which has diversified its operations into automobile spare parts, agriculture equipment and electric vehicles. They are one of the fastest growing electric vehicle companies with their high quality and innovative products. The major challenges in the way of Saera Electric Auto are meeting the increasing demand for Mayuri 3 wheeler e rickshaw has been a challenge for Saera Electric Auto. They have a production capacity of 60,000+ e 3 wheelers which further needs to be expanded to meet the market demand.
Improving the charging time and range of the battery for e vehicles is a potential challenge for Saera. Also the lack of infrastructure for charging e rickshaws is a barrier for the EVs industry. Keeping in view the buying capacity of the Indian consumers achieving cost effectiveness while maintaining the high quality and longevity of the e rickshaws also constitutes a challenge not only to Saera Electric Auto but to all the other e vehicle manufacturing companies.
In Spite of these challenges, the growth prospects of the e vehicle industry in India are quite promising. The demand for e rickshaws and e two wheelers is on rise since the last few years and the factors responsible for this high growth in demand are the government incentives, environmental concerns, affordability and convenience of e rickshaws for commuting. Therefore, Saera Electric Auto has various growth opportunities in the years to come.
Conclusion
Saera Electric Auto is one of the best examples of first mover advantage in the e vehicle industry in India. They are dedicated to supply products of highest quality at a reasonable price for enhancing customer satisfaction. They envision becoming one of the leading Electric Vehicle companies by introducing the best of automobile technology.
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