Sasta Sundar: Revolutionizing healthcare accessibility in India

Introduction to Sasta Sundar

In a country where access to affordable and genuine healthcare products remains a challenge, SastaSundar emerged as a beacon of hope. Founded in 2013 by Banwari Lal Mittal and Ravi Kant Sharma, this Kolkata-based startup embarked on a mission to bridge the gap between quality healthcare and the masses. 

Banwari Lal Mittal, a seasoned professional with a background in finance, envisioned a platform that could democratize healthcare access. Drawing from his experience and understanding of the Indian market, he identified the inefficiencies in the pharmaceutical supply chain and the prevalence of counterfeit medicines as pressing issues. This realization led to the establishment of SastaSundar, an online pharmacy aiming to provide genuine medicines at affordable prices.

Innovative Business Model for SastaSundar

 

SastaSundar’s approach was multifaceted: 

• Digital Platform: Leveraging technology, they created an online marketplace connecting consumers directly with pharmacies, ensuring transparency and authenticity.

• Healthbuddy Stores: To cater to the offline population, they established a network of physical stores, blending the convenience of online shopping with the trust of local pharmacies.

• Retailer’s Support: Recognizing the importance of B2B relations, this initiative aimed to empower small retailers by providing them with a robust supply chain and technological support.

This hybrid model not only enhanced customer trust but also streamlined the distribution process, reducing costs and delivery times.

Sasta Sunndar Strategic Partnerships and Growth

SastaSundar's commitment to quality and innovation attracted significant investments:

In 2017 and 2019, Rohto Pharmaceutical and Mitsubishi Corporation invested a combined total of approximately ₹175 crore, recognizing the startup's potential in revolutionizing healthcare delivery in India.

In 2021, Flipkart, India's e-commerce giant, acquired a 75% stake in SastaSundar Marketplace Ltd., aiming to integrate healthcare services into its platform. This collaboration led to the launch of Flipkart Health+, expanding the reach of SastaSundar's services nationwide.

Resilience amidst challenges

However, the journey wasn't without hurdles. By early 2025, Flipkart decided to exit the healthcare sector, leading to the termination of its partnership with SastaSundar. However, SastaSundar swiftly reclaimed its brand's intellectual property rights and announced plans to relaunch its independent app, reaffirming its commitment to serving the healthcare needs of the nation.

Sasta Sundar: Impact and Legacy 

Over the years, SastaSundar has served millions of customers across India, ensuring timely delivery of genuine medicines, empowered local pharmacies and retailers through technology and supply chain support and set a benchmark for integrating digital solutions in healthcare, inspiring numerous startups in the sector.

Conclusion 

SastaSundar's journey underscores the power of innovation, resilience, and a deep understanding of local challenges. From its inception to becoming a household name in healthcare, the startup exemplifies how technology, when harnessed with purpose, can bring about transformative change. As SastaSundar continues its mission, it stands as a testament to the impact of visionary entrepreneurship in addressing critical societal needs.

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