Sukkhi Fashion Jewellery: Sparkling Its Way Through India’s E Commerce Boom

Introduction to Sukkhi Fashion Jewellery

Jewellery in India is more than just an accessory, it's a symbol of culture, celebration, and self-expression. But for many years, quality ethnic jewellery was either expensive or hard to access for everyday occasions. That’s where Sukkhi Fashion Jewellery came in.

Founded in 2012 by Viral Hingarh, Bhavesh Navlakha, Raj Kanojiya, and Prashant Gupta, Sukkhi has grown into a leading online retailer of Indian ethnic and fashion jewellery, making it easier than ever for women across India and beyond to add sparkle to their style without breaking the bank.

A Modern Solution For A Traditional Market 

The founders of Sukkhi noticed a major gap: while the demand for ethnic jewellery was strong; especially during weddings, festivals, and family functions, affordable, trendy, and quality options were limited online.

Their vision was clear to create a wide range of beautifully crafted jewellery that looked premium but was priced accessibly, and deliver it directly to customers’ doorsteps. That meant building a brand that was both digitally savvy and culturally rooted.

What Makes Sukkhi Stand Out? 

Sukkhi reimagined how women shop for jewellery online. Their catalog ranges from kundan and temple jewellery sets, maang tikka, bangles, earrings, and nose rings, contemporary fashion pieces for work and daily wear and bridal collections and gift combos.

All their products are designed in-house, combining traditional Indian aesthetics with modern fashion trends. By offering stylish, lightweight, and budget-friendly jewellery, Sukkhi made fashion accessible to a wider audience, especially young women and brides-to-be.

Built For The Digital Shopper 

From the start, Sukkhi focused on online retail as its core channel, partnering with platforms like Amazon, Flipkart, Myntra, Snapdeal and Nykaa Fashion. They also developed a strong D2C (Direct-to-Consumer) presence through their own website, which allowed them to control branding, improve margins, and build a loyal customer base. With high-quality product images, detailed descriptions, and customer-friendly policies, Sukkhi earned trust in a market where online jewellery buying was once rare.

Smart Inventory, Fast Fulfillment 

Sukkhi's success also comes from a well-optimized backend. The team uses data-driven inventory management to stay in sync with fashion trends and consumer preferences, ensuring popular styles are always in stock.

Its quick delivery network ensures customers across India, even in smaller towns, can receive their orders in a matter of days. This logistics strength became a key differentiator as online jewellery shopping became more competitive.

Bringing Glamour To Everyday Life 

Over the years, Sukkhi has played a huge role in making jewellery more everyday-friendly. No longer limited to weddings or special occasions, their collections encourage women to accessorize for work, outings, or even casual wear.

By offering affordable luxury and high-volume variety, Sukkhi became a go-to name for shoppers who want more than just gold or diamonds, they want style, affordability, and choice. As India’s appetite for stylish, ethnic-inspired fashion grows, Sukkhi continues to sparkle brighter in the hearts (and jewellery boxes) of millions.

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