Technosport: India’s Homegrown Challenger In Activewear

Introduction to Technosport

The global rise of fitness culture has transformed how we think about clothing. No longer just for the gym, sportswear has become a symbol of performance, comfort, and lifestyle. While global brands dominated the Indian market for years, Technosport, founded in 2015 by Sunil Jhunjhunwala and Puspen Maity, emerged with a bold mission to make high-quality, affordable activewear for Indian men and women.

Today, Technosport is one of India’s fastest-growing sportswear brands designed for Indian bodies, Indian weather, and Indian ambition.

The Vision: Performance Meets Affordability 

Technosport started with a simple but powerful idea that everyone deserves access to premium sportswear, not just the elite. Whether it’s for a morning jog, a gym session, or just everyday comfort, Indian consumers were looking for stylish, breathable, and durable clothing at reasonable prices.

Sunil Jhunjhunwala and Puspen Maity recognized this underserved demand and launched Technosport to fill that gap. Their aim was not to imitate international brands but to build something original and rooted in Indian needs.

From Basic Tees To Full Scale Activewear 

What began as a modest sports T-shirt collection quickly expanded into a full multi-category activewear brand. Today, Technosport offers men’s and women’s performance wear, track pants, joggers, gym shorts, running tees, dry-fit tops, and innerwear and light jackets, socks, and accessories.

Every product is designed using moisture-wicking, breathable fabrics, often backed by the latest in textile tech. Whether you’re sweating it out in the gym or stretching into yoga poses, Technosport clothes move with you, literally.

Made In India, Made For India 

Unlike many international players who manufacture abroad, Technosport has built a robust domestic supply chain. This not only helps control costs and quality but also supports local employment and reduces environmental impact. By being Made in India, the brand ensures its apparel is adapted to India’s varied climates from the humid coastlines to dry interiors, making comfort a year-round promise.

A Brand That Scales With Energy 

Technosport’s journey from local retailer to national presence is a classic story of sharp market understanding, steady brand-building, and deep supply chain efficiency. Its growing availability across e-commerce platforms, multi-brand outlets, and its own digital store has brought the brand into the mainstream of Indian fitness fashion. The company continues to expand rapidly, driven by rising health consciousness, casual dressing trends, and increasing demand for value-driven fashion

The Road Ahead 

Technosport is not just riding the fitness wave, it’s actively shaping it. With more Indians embracing active lifestyles and preferring smart-casual wardrobes, the future looks bright for this agile, ambitious brand.  It plans to continue innovating, expanding its product line, and reaching deeper into India’s heartland thereby bringing performance wear to people who might be buying their first pair of track pants or dry-fit tees.

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