Kissht – Buy Now, Pay Later Made Simple
- Vivek Gosavi
- Jul 21
- 2 min read
Introduction to Kissht
Every big idea starts with a small problem. This is the story of how Kissht – Buy Now, Pay Later Made Simple saw a challenge and turned it into a chance to help many people. The journey was not easy, but with strong belief and effort, they made it happen. Let’s see how.

A Big Financial Gap
Many people in India wanted to buy things mobiles, appliances, even books but couldn’t pay the full amount upfront. Credit cards weren’t easy to get, and loans were slow or full of paperwork. This made shopping stressful, especially for young earners or small business owners. Something better, faster, and easier was clearly needed.
A Smart Idea to buy Begins
A group of founders saw this everyday problem and thought, “Why not offer small loans at checkout?” They didn’t wait for perfect answers. They started small with a tech-driven solution to allow people to buy now and pay later, just like a digital EMI system. Their vision was to make credit simple, instant, and accessible for the masses.
Hitting the Early Roadblocks
As with all new ideas, things didn’t go smoothly in the beginning. Trust was a big issue. Many customers were unsure about paying in parts online, and merchants needed convincing too. The team faced challenges in building secure systems, assessing risk, and handling payments. But instead of giving up, they improved their product step by step.
Building the Perfect Checkout Experience
After many versions and upgrades, they created a platform that was smooth, fast, and reliable. Kissht’s system used credit scoring algorithms, KYC verification, and merchant integration all in real time. Now, a customer could just select “Pay Later” and walk out with their item, while payments were split into easy installments. The market started responding with excitement.
Trusted by Millions
Today, Kissht is one of the leading fintech platforms in India. It partners with thousands of merchants and has served millions of customers. Their system is known for making finance friendly, especially for people without credit cards. They’ve turned a common struggle into a smart, scalable solution and they’re still growing fast.
A Story of Smart Credit for All
Kissht’s journey proves that when technology and empathy combine, big things happen. They didn’t just build a loan app they built confidence in the power of simple credit. Their story is about removing barriers and making dreams affordable, one EMI at a time.
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