Mad Street Den: Pioneering Computer Vision AI in Enterprise Solutions
- Vansh Arora
- 3 days ago
- 2 min read
When AI meets enterprise needs at scale, magic happens—and Mad Street Den (MSD) is proof of that. Founded in 2013, this visionary startup has evolved into a global force in computer vision and enterprise AI, transforming how businesses see and act.
With a mission to make the world AI-native, MSD built Vue.ai , an enterprise platform that blends deep tech with real-world outcomes—bringing intelligent automation to industries far beyond tech-savvy circles.
The Brains Behind the Vision
The founders’ blend of neuroscience, product design, and AI engineering is rare—and powerful.
Ashwini Asokan (CEO): A former designer at Intel, she’s the creative force behind MSD’s human-centered tech.
Anand Chandrasekaran (CTO): A Stanford neuroscientist, his work on brain-inspired AI forms the core of MSD’s innovation.
Costa Colbert (Chief Science Officer) and C. Radhakrishnan round out the founding team with scientific and operational depth.
With bases in Redwood City and Chennai, MSD has become a two-continent powerhouse.
Their flagship—Vue.ai—is a modular platform that applies AI to:
Auto-tag and manage product catalogs
Personalize e-commerce recommendations
Optimize inventory and reduce waste
Enable intelligent decision-making across retail and enterprise workflows
Big Wins, Bold Moves
MSD didn’t just build AI—they commercialized it at scale. Some of their biggest milestones include:
$50M+ raised, with a $30M Series C (Jan 2023) led by Avatar Growth Capital, plus Sequoia and Alpha Wave Global.
Acquired Inturn (Nov 2022), expanding Vue.ai’s retail edge by solving for excess inventory—an age-old retail pain.
Expanded across verticals and continents: From retail to finance, logistics, insurance, and healthcare, MSD’s solutions now serve clients in the US, UK, India, LATAM, and the Middle East.
What’s Next? A New Chapter with M2P Fintech
In March 2025, Chennai-based M2P Fintech announced its acquisition of MSD in a $15 million cash-and-stock deal.
The goal? To integrate MSD’s AI vision stack into M2P’s banking infrastructure tools—adding intelligence to transaction data, credit scoring, and fraud detection.
This move:
Signals MSD’s pivot into fintech AI
Marks a strategic evolution from SaaS to embedded AI infrastructure
Keeps MSD’s innovation engine running, just under a bigger umbrella
Legacy and Lessons
Mad Street Den is more than a tech startup—it’s a case study in AI productization done right.
From transforming fashion retail with visual AI to becoming a bridge between neuroscience and software, MSD’s decade-long journey is a playbook for startups building deep tech with deep impact.
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