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SK ASSOCIATES & GROUP
Plan. Implement. Develop.


Nykaa: The Beauty Powerhouse That Redefined How India Shops for Cosmetics
Founded by Falguni Nayar in 2012, Nykaa revolutionized India’s beauty market with a digital-first, content-driven approach. It offered curated products, expert guidance, and later expanded into offline stores and private labels. Going public in 2021, Nykaa became a symbol of innovation, trust, and female-led entrepreneurial success in Indian e-commerce.
Mahek Goenka
May 22, 20252 min read


PhysicsWallah: The Development of an EdTech Giant and Its Long-Term Effects
PhysicsWallah, founded by Alakh Pandey in 2016, began as free YouTube lectures and grew into India’s first bootstrapped EdTech unicorn by 2022. Focused on affordable, quality education for competitive exams, it empowered students from small towns through regional languages, offline centers, and accessible content, reshaping India’s learning landscape.
Mahek Goenka
May 22, 20252 min read


Sugar Cosmetics: The Bold Brand That’s Coloring the Indian Beauty Market
Sugar Cosmetics, founded in 2015 by Vineeta Singh and Kaushik Mukherjee, revolutionized Indian beauty with bold, cruelty-free products tailored for Indian skin tones. Known for edgy branding, strong online presence, and inclusive messaging, Sugar rapidly expanded through a hybrid retail model and influencer marketing, becoming a ₹500+ crore homegrown beauty powerhouse.
Mahek Goenka
May 22, 20252 min read


Mamaearth: The Clean Beauty Brand Winning Indian Hearts and Market Share
Mamaearth, founded in 2016 by Ghazal and Varun Alagh, emerged from a personal need for safe baby products. The brand focuses on toxin-free, plant-based skincare, haircare, and cosmetics. Initially a D2C brand, it expanded rapidly via e-commerce and retail. Known for its Ubtan range and sustainable practices like tree-planting per order, Mamaearth appeals to eco-conscious consumers. In 2021, it became one of India’s youngest beauty unicorns.
Mahek Goenka
May 22, 20252 min read


Treebo Hotels: Redefining Budget Hospitality with a Focus on Quality and Customer Experience
Founded in 2015, Treebo Hotels transformed India’s budget hospitality sector by offering standardized, affordable stays through a tech-driven, asset-light model. Partnering with independent hotels, Treebo ensured quality via its Super Brand Standards. With rapid expansion, strong investor backing, and customer-focused services, it became a trusted name for budget-conscious travelers.
Mahek Goenka
May 22, 20253 min read


OYO Rooms: Revolutionizing Budget Stays and Redefining Hospitality in India
Founded in 2013 by Ritesh Agarwal, OYO revolutionized India’s hospitality sector by standardizing budget hotels through a tech-enabled, asset-light model. Offering affordable, quality stays, OYO rapidly scaled across India and abroad. Despite pandemic setbacks, it adapted swiftly, emerging as a global hospitality brand focused on convenience, hygiene, and customer experience.
Mahek Goenka
May 22, 20253 min read


Khan Sir: The Revolutionary Teacher Who’s Making Learning Accessible to All
Khan Sir, a teacher from Bihar, revolutionized education with his humorous, relatable teaching style. Starting with a YouTube channel in 2019, he made complex concepts accessible for competitive exam aspirants. Through Khan GS Research Centre and his app, he offers affordable, high-quality education, empowering millions across India, especially in rural areas.
Mahek Goenka
May 22, 20253 min read


upGrad: Reshaping Higher Education and Careers in India’s Digital Age
upGrad, founded in 2015 by Ronnie Screwvala, Mayank Kumar, and Phalgun Kompalli, focuses on upskilling working professionals through online degrees and certifications. With partnerships, career support, and industry-relevant programs, it empowers learners to pivot careers and grow. Today, it’s a global leader in lifelong, outcome-driven education.
Mahek Goenka
May 21, 20252 min read


Vedantu: Pioneering Live Online Learning in India’s New Education Era
Vedantu, founded in 2014 by four IIT alumni, revolutionized Indian EdTech with live, interactive online classes. Focusing on personalized, student-centric learning, it gained popularity for competitive and K-12 education. During the pandemic, it became a vital learning tool. Today, Vedantu continues innovating with AI tools and hybrid education models.
Mahek Goenka
May 21, 20252 min read


Unacademy: From a YouTube Channel to India’s Learning Empire
Unacademy, founded in 2015 by Gaurav Munjal, Roman Saini, and Hemesh Singh, democratized education through live online classes and expert educators. From a YouTube channel to a top EdTech brand, it empowers millions across India. With online and offline expansion, Unacademy continues redefining access to quality education nationwide.
Mahek Goenka
May 21, 20252 min read


Mad Street Den: Pioneering Computer Vision AI in Enterprise Solutions
When AI meets enterprise needs at scale, magic happens—and Mad Street Den (MSD) is proof of that. Founded in 2013, this visionary startup has evolved into a global force in computer vision and enterprise AI, transforming how businesses see and act.
With a mission to make the world AI-native, MSD built Vue.ai, an enterprise platform that blends deep tech with real-world outcomes—bringing intelligent automation to industries far beyond tech-savvy circles.
Vansh Arora
May 21, 20252 min read


NIRAMAI: Revolutionizing Breast Cancer Detection with AI
Founded in 2016, NIRAMAI stands for Non-Invasive Risk Assessment with Machine Intelligence—and it’s more than just a clever acronym. It’s a mission to make cancer detection safer, earlier, and more accessible, especially for women in underserved communities
Vansh Arora
May 21, 20252 min read


SigTuple: Revolutionizing Medical Diagnostics with AI-Powered Digital Microscopy
Founded in 2015 by three visionary minds—Tathagato Rai Dastidar, Rohit Kumar Pandey, and Apurv Anand—SigTuple is merging AI and robotics to automate the laborious and manual process of medical microscopy.
Vansh Arora
May 21, 20252 min read


Uniphore: Transforming Enterprise Communication Through Conversational AI
In a world where customer interaction defines brand success, Uniphore is leading a silent revolution — one voice at a time. With the power of Conversational AI, this company is reshaping how businesses comm
Vansh Arora
May 21, 20252 min read


Rapido: Revolution of Two-Wheeler Taxis in India
Rapido, founded in 2015 by Aravind Sanka, Rishikesh SR, and Pavan Guntupalli, is India’s first and leading bike-taxi platform aimed at solving urban mobility issues like traffic congestion and last-mile connectivity.
YASEEN E K
May 21, 20254 min read


Yulu: Electric Micro-Mobility for Urban India
Yulu offers electric bike rentals for minimizing traffic congestion and pollution within cities. One can hire bicycles using a mobile application, ensuring environmentally friendly and efficient short-distance travel.
YASEEN E K
May 21, 20253 min read


Razorpay: Building India’s Payment Infrastructure from the Ground Up
We seek funding to scale our fintech solution, enhance compliance systems, and build new API-driven financial tools. The capital will be used for tech upgrades, team expansion, and customer acquisition. This will boost transaction volumes, improve user experience, and solidify our position in the digital finance ecosystem.
YASEEN E K
May 21, 20254 min read


Lendbox: Democratizing Credit through Peer-to-Peer Lending
Lendbox is a P2P lending platform that allows users to make high returns by lending directly to borrowers. Through tech-based credit assessment, it provides unsecured loans and credit lines without involving banks. With an NBFC-P2P license, it has disbursed ₹400+ crore loans. In the midst of RBI regulations and increasing competition, Lendbox emphasizes trust, transparency, and financial inclusion and seeks to grow responsibly in India's changing fintech landscape.
YASEEN E K
May 21, 20254 min read


Groww: Democratizing Investing for Young India
Groww has demonstrated how education, clarity, and accessibility can transform an entire sector and take millions into investing. If you're creating a business with a similar vision of disruption and social impact, this is your opportunity. Share your business plan, along with your incorporation certificate and patents you own. Ready to scale like Groww? Let your pitch do the talking for your aspiration.
YASEEN E K
May 21, 20254 min read


Chalo: Reinventing Public Bus Commutes
Since Chalo drastically changed public transport, so will you through innovative solutions that create an impact. Just submit your idea alongside incorporation certificate plus patents (if applicable) with a clear explanation regarding need for raising funds, how funds are expended, and outcomes expected. Be the change in your industry—one solution at a time.
YASEEN E K
May 21, 20253 min read
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