AQUADEALS: BUILDING TRUST IN INDIA’S DIGITAL MARKETPLACES
- Aprajita Singh
- Jul 8
- 1 min read
Updated: Jul 12
Company Background
AquaDeals was founded in 2017 as an online marketplace aimed at simplifying and securing transactions between buyers and sellers in niche B2B and B2C segments. Their vision is to build trust through transparent pricing, verified vendors, and streamlined logistics. Business
Model and Services
AquaDeals provides an e-commerce platform featuring products across categories such as electronics components, industrial goods, and consumer products. The company emphasizes quality control and dispute resolution services to build buyer confidence. They also offer integrated payment gateways and financing options for larger purchases.

Financial Performance
For the fiscal year 2024, AquaDeals generated revenues of ₹236.69 crore but reported a modest profit of ₹2.01 crore. The narrow profit margins reflect the competitive nature of online marketplaces where scale and operational excellence are crucial. Despite this, AquaDeals is steadily growing its user base and expanding product listings.
Market Opportunity
India’s digital commerce penetration continues to deepen, and marketplaces that focus on specialized product segments with enhanced trust mechanisms have a unique opportunity. AquaDeals is working to improve platform usability and vendor onboarding processes. With growing internet adoption in smaller cities and rural areas, AquaDeals aims to serve a broader demographic and increase transaction volumes.
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